Imprints/Publishers
What do readers know about publishers and their many imprints?
In this section, I’ll discuss brand awareness of publishers or lack thereof and what makes imprints stand out to readers.
Chart 29: Imprint Awareness
Diaz-Young, J. (2023). PRH Rewards Program Post [Photo]. Chick Lit Is The Sh*t
Main Insight: Berkley Books (Penguin Random House) and Harlequin (HarperCollins) lead the pack in brand awareness with 88% and 82% respectively.
Beyond imprints’ brand recognition, do readers have favorite imprints?
Chart 30: Pick a Favorite Imprint
Main Insight: While 36% of readers don’t have a favorite imprint, Berkley leads as a favorite (25%) and in the previous chart of brand awareness with (88%).
Nevertheless, what makes an imprint a favorite?
Quotes on Imprints/Publishers
